Money in the Bank

A look at the European banking industry after a merger of Barclays and ABN Amro.

The competition within the banking industry in Europe has reached a new level in the last couple of years. In particular an increasing competition is driven by efficient foreign credit institutions that entered a particular national market as well as by existing so called non- and near banks, which extended their services. The rate of new entry varies across EU member states. Different entry strategies have been noticed in the past: Organic growth from a zero base, mergers and acquisitions, sideways moves into banking from organisations already linked with financial services, partnerships as well as joint ventures.

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