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May 18, 2007
Mindshare Before Marketshare
Good advice to bankers on building their brand.
Branding is extremely important in the banking industry. Your bank needs to stand for something! You will not be successful in building mindshare with a "me-bank-too" marketing approach. Many bank executives may think that branding is expensive or not possible in our industry. This is not true!
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Posted on May 18, 2007 10:33 PM by money 649.
Filed in Money in the Bank under money in the bank.
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